We deliver solutions when human behavior is at the core of the challenge

Government office – Fast Fail Culture Workshop

Learning and discovery experiences

Business challenge:
Empower employees to take risks through a brief intervention.

Details:
The state organization needs people to be more innovative and lose the fear of being wrong. For this, a tailor made workshop was developed linked to the concept of fast fail culture where we develop skills to go from “Who did it?” to the “What happened?” among other. The result was an unusual journey of learning and discovery for this organization.

Business challenge:
Empower the organization to deliver all the value its talent is capable of.

Ongoing Project. Strategic change management

Details:
Guide executive in the identification of business opportunities.
Determine the fit between current and necesary competencies to tackle future opportunities.
Organizational design (organization chart, roles, responsibilities, kpis).
Climate survey, performance evaluation.
HR outsourced service.
Human resources development plan.
Improvement, systematization and digitization of processes.
Communication (intranet and social networks).

Business challenge:
Raising awareness of all employees into organizational values.

Details:
We have designed a learning and discovery experience for an educational organization that was undergoing a cultural transformation. The slogan was to identify everyday situations where our values ​​were evident, … or absent. The goal was not to point the finger at “guilty”, but to reflect and learn to do better.
Ludere creative´s approach facilitated the employees’ engagement in organizational values.

Product Category Strategy

Business challenge:
Think about the category of flavored waters from the roots to review its strategic course.

Further info:
Flavored water category has not grown and the market share has been static for a long period. In that context, our client wonders what is the best strategy for this category?
Aquarius, a flavoured water owned by Coca Cola Company, has been  second in  market share of a not growing category for years. They asked Ludere Innovation an exhaustive and high level revision of the brand and category strategy with focus on consumer insights. Under the constrictions of: a) Not cannibalizing the main product of the company (soft drinks) and b) understanding the specifications of the company’s marketing system and its scope. We deepen on quantitative and qualitative research within the scope of South Latin business unit: Chile, Ecuador, Peru, Bolivia, Uruguay and Argentina.
The result of our work provided the company with insights for the category strategy for the next few years putting aside biases and assumptions that prevented framing the problem properly.

Product Concept creation to capture potential market.

Business Challenge:
Develop a product innovation from idea to execution for the category of isotonic.

Detail:
Powerade and Gatorade share the isotonic market in Latin America. Both are identified as beverages that improve sports performance. However, there is a growing group of people who, although they practice physical activity, do not perceive themselves as athletes. Therefore this group assumes that isotonics are not for them, in other words they think that these beverages have more attributes than needed by them. Our client has asked us to explore the offering of a new and more accesible product specially designed for this segment, attracting consumers from those who hydrate with water but without cannibalizing the traditional Powerade. Our job has been to define  the opportunity, to design and testing of the concept. Then to coordinate the different stakeholders to carry out the product development following the  agile methodology.

Future Hydration Innovation Team
Future Hydration (big bet, extended team innovation)

Business challenge:
Define strategy to profit future opportunities for the hydration market

Detail:
The hydration industry is gaining value and has excelent future prospects. In this context, the company has asked Ludere Innovation to delineate new alternative business models, as well as innovation leads, to profit from the upcoming opportunities of this industry. We have conducted in depth research on business models / opportunities  to provide information for innovation.

The result of our work facilitated:
-Insights for innovation
-Identification of opportunities for growth
-Define the strategy drivers for the hydration of the future´s team

Food Court

Business challenge:
Changing the behavior of food court consumers into the habit of carrying their tray to the point of disposal through adding tons of fun to their journey.

Artefact. Gamification – On going project

Details:
-We have designed the decision architecture based on the survey and analysis of the motivational drivers of the consumer. We have developed the artifact required to fulfill the purpose of the challenge.
-A gamification artifact: a modified slot machine. The slot where the chips or coins that enable the game are usually deposited is replaced by another slot for the food trays. The consumers will be allowed to play in the machine once they deposit the tray.
-Some collateral benefits: enhancing marketing tools and data gardering of the consumer.